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Helping pet businesses stand out on Instagram
Helping pet businesses stand out on Instagram
Creative Social Media
Content Production
Content Production
for pet businesses
Pawfluence Agency helps your brand shine with modern, eye-catching content that tells your unique story and leaves a lasting impression.
As a pet business owner you might struggle with a lack of engagement on your social media platforms, and despite having accounts set up, you find it challenging to create appealing content that drives interaction and attracts pet owners to your business.
Explore Our Creatives
Our creative minds work hard every day to make busy pet owners' lives easier!
Instagram isn’t just a "nice-to-have"— it’s a must-have for modern pet businesses looking to grow, connect, and increase sales.
Instagram’s “shoppable” features make it easy to sell pet products straight from your posts and stories. You can tag items with descriptions and prices, allowing pet parents to click “Shop Now” and head straight to your store.
With over 2 billion monthly users worldwide, Instagram provides businesses with a massive audience that not only consumes content, but also turns into clients!
Whether you run a pet grooming business, doggy daycare, or sell pet products, Instagram helps you direct people to your website, booking page, or online store, turning followers into paying customers!
Instead of spending thousands on traditional marketing, Instagram allows you to create engaging, organic content that can go viral and attract new customers for free.
Without an Instagram presence, potential customers might not find you—or worse, they might choose a competitor instead.
SMM
04
branding
03
ORM
02
01
Content production
Services
Save time and elevate your Instagram Stories with our professionally designed templates! Choose from three distinct styles—Colorful, Earthy, and Clean—to match your brand’s unique vibe.
Customizable
IG Story Templates
IG Story Templates
Earthy IG Stories Templates
- Dog walkers
- Dog trainers
- Outdoor-focused dog daycares
Ideal for
Ideal for
Ideal for
- Dog walkers
- Dog daycare
- Behavior specialists
- Rescue organizations
- Veterinary clinics
- Pet grooming
- Animal shelters
Clean IG Stories Templates
Colorful IG Stories Templates
What's Included:
Colorful IG Stories Templates
Colorful IG Stories Templates
No need to commit to full SMM services—this template package lets you take control of your IG Stories with ease, while keeping your brand polished and consistent!
Our Colorful IG Stories Templates are designed specifically for pet businesses that want to stand out with bold, vibrant, and engaging visuals. No more dull, mismatched graphics—just a cohesive, scroll-stopping Stories that grab attention and builds brand recognition!
$45
What's Included:
Clean IG Stories Templates
Clean IG Stories Templates
No need to commit to full SMM services—this template package lets you take control of your IG Stories with ease, while keeping your brand polished and consistent!
Saves you time –
No more struggling with DIY designs—just pick, tweak, and post!
No more struggling with DIY designs—just pick, tweak, and post!
40 Customizable Stories in total:
- Grouped Highlight Stories with multiple template options per theme (e.g., staff introductions, business storytelling, and more).
- 5 Highlight Cover Designs
- 30+ Design Elements to enhance your Stories.
- Instruction on how to use the template.
Professional yet playful –
Perfectly balanced to make your business look polished without losing that fun, pet-friendly vibe.
Perfectly balanced to make your business look polished without losing that fun, pet-friendly vibe.
Designed for the pet industry –
No generic templates here! Every design is made to resonate with pet lovers.
No generic templates here! Every design is made to resonate with pet lovers.
Our Clean IG Stories Templates feature soothing blue shades, minimalist layouts, and a polished aesthetic—perfect for brands that value simplicity, trust, and expertise. Whether you run a vet clinic or a high-end grooming salon, these templates help you maintain a sleek and cohesive online presence.
$45
What's Included:
Earthy IG Stories Templates
Earthy IG Stories Templates
No need to commit to full SMM services—this template package lets you take control of your IG Stories with ease, while keeping your brand polished and consistent!
Our Earthy IG Stories Templates are inspired by the great outdoors—featuring grassy textures, lush greenery, and happy dogs in motion. Perfect for pet businesses that want to showcase an adventurous, nature-loving vibe!
$45
Negative online reviews are not responded to harming the businesses's reputation.
Limited knowledge of effective online marketing strategies causes you to feel stuck and confused.
Your competition is gaining traction online leaving you feeling insecure about your business's future.
Low social media engagement means fewer new clients and increased stress on your team.
A strong online presence can create a community around your brand attracting loyal customers.
More time to focus on your business operations as your social media presence becomes professionally managed.
Increased client loyalty and retention through meaningful online interactions.
Increased visibility will lead to more inquiries and bookings boosting revenue.
Pawfluence Knows Your Biggest Pains
Pawfluence Knows How to Fix It
While working with Pawfluence, you get:
brand awareness
max efforts
clients
Eye-catching content that captivates and stands out.
An increase in follower engagement, which leads to clients who are willing to spend.
creativity
Eye-catching content that captivates and stands out.
Smooth operation performed at its maximum efficiency.
Strong brand presence across multiple platforms.
- 6-7 posts/week
- Caption writing
- 14 - 18 Instagram Stories/week
- 3-4hr a day of ORM
- Weekly check ins
- 4-5 posts/week
- Caption writing
- 12 Instagram Stories/week
- 2-3hr a day of ORM
- Weekly check ins
At Pawfluence Agency, we require a 3-month minimum for social media management. This gives us time to lay the foundation for lasting growth! While real impact often takes 3-6 months, this ensures we can deliver meaningful results and align with your brand’s goals.
- 3 posts/week
- Caption writing
- 7 Instagram Stories/week
- 1hr a day of ORM
- Weekly check ins
Instagram
Pro Package
Instagram
Instagram
Starter Package
Growth Package
Every SMM package kicks off with a dedicated first month focused on laying the groundwork for success. This includes a detailed Competition Analysis, a strategic Branded Feed Setup, and a customized Content Calendar to ensure your social media presence starts strong and aligns with your brand’s goals.
SMM Packages
How Is This Service Structured?
Who is it for?
This service is ideal for small businesses that want to maintain full control of their marketing operations while seeking guidance and clarity in their Instagram efforts.
Copywriting
Canva Design Templates
Hashtags
Content Topics
Canva Design Templates
Hashtags
Content Topics
BEST PRACTICES + EDUCATION
Content calendar for one month
Reels planning
Trends and integration
Reels planning
Trends and integration
SYSTEMS + OPERATIONS
Personalized social media strategy
Audit of your current account and efforts
Competitor analysis
Advising on best practices
STRATEGY
You'll complete a questionnaire before our initial meeting, helping us understand exactly what you need to succeed online. After the meeting, you'll receive a comprehensive guide to your Instagram strategy!
The more you post, the more questions arise? It's time for a clear strategy that drives real growth!
Do you want an Instagram cheat code you can easily apply yourself?
Here Is What You Will Walk Away With:
Self-SMM
Cases Studies
vet clinics | dog daycares | pet shops | animal shelters | pet grooming | pet sitters
Animal Sanctuary
By implementing a well-structured content strategy, visual branding, and engagement-driven approach, we transformed this Instagram account into a powerful adoption tool.
We transformed this dog accessory store’s branding into a fresh, eye-catching aesthetic that resonates with the modern pet parent. By shifting from a chaotic color palette to a dreamy pastel, sunrise-inspired theme, we created a visually cohesive and inviting feed.
Dog Shop
Dog Daycare
Cat Adoption
A full market analysis helped determine the mood of this Instagram page—we developed a funny yet educational concept, making the page a place for people to learn dog facts as well as a relaxing space for those who enjoy cute pet content.
The animal sanctuary was struggling to come up with creative ideas for their Reels and highlight their unique story. Pawfluence stepped in with over 50 tailored Reel ideas, complete with mood boards, engaging hooks, and Amazon links for all the set supplies needed to bring their vision to life.
Dog Shop
Pet shop specializing in harnesses, collars and leashes.
before
after
Visuals
We created a strong, cohesive brand identity for the dog boutique, ensuring it truly reflects the shop’s personality and connects with its ideal customers. Every detail was thoughtfully crafted to highlight the unique story behind each product, making the brand more relatable and engaging.
Pawfluence handled all aspects of graphic design and scriptwriting for Reels, creating visually appealing and engaging content that evoked a warm, inviting feel.
We also managed the boutique’s online reputation on Instagram, responding to customer inquiries and fostering a positive, trustworthy brand presence.
Pawfluence handled all aspects of graphic design and scriptwriting for Reels, creating visually appealing and engaging content that evoked a warm, inviting feel.
We also managed the boutique’s online reputation on Instagram, responding to customer inquiries and fostering a positive, trustworthy brand presence.
SMM + Content Production
Scriptwriting for a Sanctuary
An animal sanctuary located in the countryside of Texas.
Following an in-depth Q&A with the sanctuary owner, Pawfluence Agency crafted compelling and original Reel concepts centered around four key themes: the founder’s personal journey, daily life at the sanctuary, insightful guidance for vegans and aspiring vegans, and fascinating facts. To enhance clarity and alignment, Pawfluence also provided visual references, ensuring the client had a clear vision of the proposed creative direction.
Content Production
Dog Daycare
Pet resort and daycare that provides a safe, active and caring place for every pet.
Main colors
before
after
Moodboard
Visuals
Pawfluence conducted a thorough market analysis of the dog daycare industry, examining competitors and identifying key audience insights. Based on this research, we developed a tailored social media strategy designed to highlight the daycare’s unique atmosphere and appeal to pet parents.
To ensure a cohesive and visually appealing Instagram presence, we curated a custom mood board and developed a color palette that reflected the daycare’s friendly and energetic vibe!
Our approach focused on showcasing a fun, engaging environment for dogs while keeping owners entertained and informed.
To ensure a cohesive and visually appealing Instagram presence, we curated a custom mood board and developed a color palette that reflected the daycare’s friendly and energetic vibe!
Our approach focused on showcasing a fun, engaging environment for dogs while keeping owners entertained and informed.
Visual content ideas, content mood, colors
SMM + Content Production
Color Palette
Cat Shelter
Main colors
Visuals
The Cat Adoption Center needed a strong Instagram strategy to enhance awareness, build a community, and accelerate cat adoptions. Our goal was to create an engaging, informative, and heartwarming Instagram presence that would encourage more people to adopt, foster, and volunteer.
We established a warm, inviting, and compassionate tone of voice, ensuring the messaging resonated with pet lovers. The content was designed to be friendly, informative, and adoption-focused while maintaining a sense of urgency.
We established a warm, inviting, and compassionate tone of voice, ensuring the messaging resonated with pet lovers. The content was designed to be friendly, informative, and adoption-focused while maintaining a sense of urgency.
SMM + Content Production
Color Palette
Pawfluence created complex surveys that would be emailed to clients every two months designed to understand how the vet clinic could improve to attract more clients and maintain strong relationships with existing ones.
After each survey, Pawfluence collected the data and wrote down suggestions for Star of Texas on how they could improve their services.
Customer Experience
Vet Email Marketing
Fear free animal hospital
Graphic Design
Vetreska
Creating high-quality content is essential for building credibility in the pet industry. Pawfluence Agency can manage your business’s content production, offering services such as:
- UGC
- Photography/Videography of your products
- Graphic Design for posts, articles, and newsletters
- Copywriting
- Product Descriptions
- Scriptwriting
Little Beast
Field Crest Farms
Starting from $100/project
UGCs
FAQ
By learning your brand inside and out, and identifying your unique selling points and target audience's needs and wants!:)
No long-term contracts are required. You can choose from short-term campaigns or ongoing partnerships, depending on your goals.
While studying marketing in college, I had the amazing opportunity to work and volunteer with a variety of pet businesses, which helped me truly understand the wants and needs of pet owners!
Absolutely! I will share a progress tracking document with you as soon as we begin the work.
Our first step is a briefing call, where we get to know each other, but more importantly - your business and your experience. Pawfluence Agency then allocates 5 - 10 business days to develop a strategy based on your chosen service. After that, we move into a structured weekly content workflow with reports and analytics.
Pawfluence understands the unique challenges you face and can help you refine every touchpoint of the customer journey—from initial inquiries to post-purchase follow-ups. I will ensure that your customers feel valued and engaged at every stage, creating memorable interactions that foster loyalty and encourage positive word-of-mouth referrals.
- Regular Check-Ins
- Responsive Communication
- Surveys and Feedback Forms
- Action on Feedback
- Incentives for Referrals
- Social Media Interaction
Every SMM package includes a detailed Competition Analysis, a strategic Branded Feed Setup, and a customized Content Calendar that is completed during the first month of work.
What else is included:
What else is included:
- Development of covers for highlights and their completion
- Creation of a content plan for posts, reels, and stories
- Writing briefs for shoots
- Managing stories
- Copywriting and posting
- Selecting a combination of effective hashtags
- Reels Scriptwriting
- Reporting on the results of the work
The amount of content created (stories, posts, reels) is determined based on the project's niche and goals.
Starting from $500/month
As a pet business owner, establishing a strong brand identity is essential to stand out in a competitive market on Instagram. Here is what will be included in such service:
- Audit of the current state of the page.
- Development of the project's philosophy and mission.
- Analysis of the niche, competitors, and target audience.
- Creation of up to three visual concepts.
- Development of a brand identity
- Content idea bank (a collection of reference materials for future content).
Starting from $450
Studies show that around 95% of consumers check online reviews before making a purchase. If your reviews are overlooked and your customer service team is too small or too busy to manage them, here is what Pawfluence Agency can help with:
- Set up Google Alerts for your company
- Track your team's social media presence (your employees are brand ambassadors)
- Engage and respond on with clients on your social media accounts.
- Reply to Google/Yelp reviews.
Online Reputation Management (ORM) refers to monitoring, responding to, and shaping online discussions about your brand.
Starting from $350/month
It's a perfect time to connect!
Add as many details as you can, so I can tailor the best plan for your business.
Pawfluence is more than just a marketing agency, it is a mission-driven hub where pet businesses grow, and animal lovers connect.
Our heart is in every campaign, every strategy, and every story we create - because it's all about making the world a better place for our pets.
Our heart is in every campaign, every strategy, and every story we create - because it's all about making the world a better place for our pets.
After scrolling through countless generic pet business accounts on Instagram—relying on the same basic design ideas—we knew something had to change. So, we conducted an in-depth analysis of thousands of pet parent accounts and their interactions, uncovering key insights into their pain points, needs, and preferences!
By gaining a deep understanding of your business and audience, we create a tailored strategy to help your brand stand out in the most creative and impactful way possible
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